Sustainable Tourism

CULTIGEN aims to promote sustainable tourism as a driver for local development, with a focus on socio-cultural, economic, and environmental aspects in Copenhagen’s non-central neighborhoods. This includes training and workshop activities that support local stakeholders in developing partnerships, products, and marketing strategies that can attract tourists in a responsible and sustainable way.

Overall, CULTIGEN aims to enhance the skills of tourism actors in Copenhagen's non-central areas, so they can increase their revenue and attract more international visitors, thereby benefiting the entire city of Copenhagen. 

The activities planned to reach these objectives include: 

• A data-driven market and opportunity analysis that collects, processes and analyses various data sources and demographics within Copenhagen, including insights from the ULT .
• Co-design of training materials and formats and the training of relevant local stakeholders to equip them with the knowledge and skills needed for participation in sustainable tourism activities.
• Workshops on social media, partnership development, and product adjustments to meet market trends (e.g., sustainable certifi cations), as well as masterclasses and a mentor programme pairing smaller attractions and shops with experienced stakeholders.
• A business and sustainability model/plan for sustainable tourism development built on the project's insights.
• Accelerating new sustainable tourism start-ups by means of a capacity-building and upskilling program that includes an open call, mentorship sprint and an industry-wide pitch event.