Transferability: Multiplying the Magic

Magical moments at events should be shared, enabling attendees to transfer their key takeaways and the transformative value they've gained to colleagues and stakeholders beyond the event itself. By designing events with transferability in mind, organizers can empower attendees to sustain and further develop their individual journeys, while also amplifying the event's impact and creating advocates for future editions.

By leveraging AI technologies and advanced analytics, event organisers can capture and distil the collective intelligence shared during the event, providing attendees with valuable insights and feedback that can enhance their ability to transfer and apply their learnings. This not only reinforces the event's value for attendees but also expands its reach and influence, fostering a culture of continuous learning and growth within their organizations. The need for transferability is represented by a LEGO® where knowledge is transferred beyond the event.

However, the temptation to "hoard" the event's treasures of knowledge and experiences can be a barrier to transferability, as some attendees may be reluctant to share their gains with those who did not participate. Cultivating an inclusive, community-focused mindset during the event can help overcome this tendency, fostering a spirit of co-creation and shared ownership that encourages attendees to become ambassadors for the event's magic.