Unleashing the magic of impactful congresses

MeetDenmark has taken a new step towards reimagining the future of congresses with a new report that seeks to inspire the business events ecosystem and challenge the status quo. The report introduces a novel framework for event professionals to create truly transformative experiences that empower delegates.

The report's findings emerged from a series of LEGO® SERIOUS PLAY® workshops facilitated by MeetDenmark, which brought together association leaders, event managers, and industry experts. Through the use of LEGO® bricks, these industry leaders tapped into their creativity and collective wisdom, constructing tangible models that represented the congress of the future. This hands-on approach not only fostered meaningful dialogue but also unlocked fresh perspectives on how to elevate congresses to new heights of engagement, impact, and lasting value.

Some key insights from the report include:

• Including an element of surprise by disrupting conventional formats can create electrifying moments that challenge perspectives.
• Fostering diversity and inclusion allows congresses to tap into the collective intelligence of varied participant groups.
• Creating a sense of psychological safety empowers delegates to take risks, connect authentically, and co-create new ideas.
• Strategic design, leveraging technology like AI and data analytics, can personalize experiences and facilitate serendipitous connections.
• There is a great need in the industry for more multidisciplinary collaboration, innovative thinking, and a human-centric approach to event design. 

The report is a part of the MeetDenmark initiative "Pioneering Congresses of Tomorrow". 

To dive deeper into the eight building blocks of magic and unlock the full potential of congresses, explore the complete report here: